STRATEGY

Mission & Vision – Financial Forecasting & Budgeting
Category Research & Competitive Landscape – Brand Architecture,
Platform & Positioning – Pricing & Promotion Plan – Retail & Distribution
Plan – Go-To Market Strategy

ACTIVATION

Retail Authorizations – Distributor Agreements – Presentation & Marketing
Materials – Account Sales & Merchandising Support – Sampling & Demo Planning

ADOPTION

Promotional Marketing & Calendar – Retailer & Distributor Coordination
VPO Analysis – Market & Territory
Expansion – Promotional Partnerships